No one wants to support puppy mills. The issue is that most consumers are not aware that when they purchase a puppy in a pet store or over the Internet, they are perpetuating a cycle of cruelty.
Consumer awareness and community outreach is central to our mission. Our educational efforts extend beyond the schools. Our outreach never stops. We are constantly working to educate the public.
Large-Scale Educational Outreach
Puppy Mill Awareness Day
Leading by Example: The Dog Patch
The Dog Patch in Naperville, Illinois, is an outstanding model for pet stores that wish to transition to a humane model. We worked with The Dog Patch and its owner, Greg Gordon, to transition to selling dogs sourced from rescues and shelters instead of commercial breeders. The Dog Patch’s adoption model has been extremely successful – Mr. Gordon adopted out nearly 400 dogs and 100 cats in 2013. Greg Gordon has become a leader in this industry and we are so proud to work with the Dog Patch.