The Puppy Mill Project educates the public at community events and schools handing out literature, spreading the message about puppy mill cruelty and provides age-based interactive lectures and presentations. Ninety Nine percent (99%) of all pet store puppies are puppy mill puppies. Most people are unaware of this. TPMP is changing that fact. By lessening the demand for these dogs, we will in effect lower the puppy mills’ profits. TPMP has several programs that are designed to encourage consumers to explore adoption and to shop at pet stores who have moved to the “humane model.”
The Puppy Mill Project participates in countless community events throughout the Chicago land area. These events include festivals, expos, and community gatherings. With a table full of educational information, adoption and rescue information, TPMP is armed with statistics and the hard truth. Combined with graphic photos and videos of mills and mill rescues from around the country it becomes clear why puppy mill dogs need our help. The volunteer team is able to answer specific questions and encourages new supporters to spread the word. Education is the key to ending the suffering, and the method in which mill dogs’ voices might be heard.
Since its inception in 2009, The Puppy Mill Project has held weekly demonstrations at pet stores throughout the Chicago land area. Peaceful protests help to raise awareness and educate the public about our mission. We have been, and continue to be, the driving force that lead to the closing of several pet stores. TPMP was instrumental in persuading a town board to block the start up of a new one. Just this past year The Puppy Mill Project’s voice was heard loud and clear at The Glen as the town board decided against supporting a pet store in their retail square.
Join us and make your voice heard. Make a difference to end puppy mill cruelty. Use our Contact page to get in touch.
Youth outreach is very important to the success of The Puppy Mill Project. Children are the future, and their decisions affect each one of us. Armed with the right information, they can make educated choices about adding a dog to their family, and end puppy mill cruelty.
To provide students with that information, The Puppy Mill Project offers lectures and interactive presentations to preschools, elementary schools, high schools, and colleges. Each presentation is customized and tailored to engage the specific group. The education team discusses how puppies in mills are produced as a commodity. The team points directly to the distribution of these dogs at pet shops, Internet websites, and through newspaper ads.
The education team provides visual evidence of the inhumane living conditions in puppy mills. Acquiring a dog through adoption or rescue is highlighted in each presentation. The students are taught how to identifying responsible breeders. Students even receive a visit from a rescued mill dog. A PowerPoint presentation, interactive activities, and a question and answer session enhance the learning experience.
Contact us to schedule a presentation for your classroom or community group.
The Humane Pet Store Model
The Puppy Mill Project provides assistance, guidance and direction to pet stores through out the Chicago area to facilitate the transition from pet store to the humane business model. Through outreach and education, TPMP works with pet stores to incorporate an adoption program, and to abandon selling puppies as products.
Congratulations to Collar and Leash, Chicago’s oldest pet store, Thee Fish Bowl in Evanston, Ill. and The Dog Patch Pet and Feed in Naperville for converting to humane business models. Greg Gordon, owner of The Dog Patch, is the 2012 KINDNESS TO ANIMALS Award recipient. The award was presented at The Puppy Mill Project second annual Mothers in the Mills benefit.
Media and Advertising
Every organization, be it for profit or not, lives and dies for Brand Awareness. The Puppy Mill Project knows this, and understands the value of identifying a target audience and creating a strong branded message.
Our past efforts were quite effective and our new focus will build on that success. We invite you as an individual or your company or organization to become a proud supporter of The Puppy Mill Project. Our media kit is available at the press room. Sign up and download our kit. Use the TPMP logo on your website and let your clients understand the caliber and character of your organization. If you have the passion and truly want to end puppy mill cruelty, partner with us on a full out campaign. We have the staff to help coordinate the entire program, from social media to direct marketing.
With the help of a strong PR based volunteer team, TPMP is expanding all marketing efforts in 2012. Our logo is crisp and clean, and out front on all our materials. The website has a new look and is easy to navigate. We are continually improving and updating our message to reach and educate as many as we can.