Fur is The New Black: new video campaign spoofs Netflix series to raise awareness of puppy mills

Fur is The New Black: new video campaign spoofs Netflix series to raise awareness of puppy mills

i Jul 18th No Comments by

Findster and The Puppy Mill Project are teaming up to #EndPuppyMills.  Help us spread the word to stop this horrible – but legal – practice.

Fur is the New Black graphicWe may be well into the 21st Century, but humankind still has a ways to evolve – and the existence of puppy mills is proof enough of this. Findster and The Puppy Mill Project are launching a campaign in an attempt to raise awareness and educate the public about the issue.

The campaign is centered on a video spoof of the “Orange is the New Black” opening credits, featuring dogs as inmates. Although it starts off as a funny parody of the popular Netflix show, the video ends on a serious note, exposing the sad reality of puppy mills and urging the public to act by spreading the message using the #EndPuppyMills hashtag and donating via The Puppy Mill Project’s website.

You can view the video at YouTube via this link: https://youtu.be/YWdatUttWfM

Sometimes known as puppy farms, puppy mills are inhumane, commercial dog-breeding facilities in which the health of the dogs is disregarded in order to maximize profits. The dogs live their lives confined in small spaces where diseases are easily transmitted, and forced to go hours and hours without any food or water. Puppy mill inhabitants typically do not receive veterinary care and rarely experience human touch or affection. Shocking as it is, this practice is not illegal – the Humane Society mentions that “in most states, a breeding kennel can legally keep dozens, even hundreds, of dogs in cages for their entire lives, as long as the dogs are given the basics of food, water, and shelter.”

There are currently an estimated 10,000 puppy mills in the United States – including both licensed and unlicensed facilities – with over 2 million puppies bred in mills each year.

Learn more about puppy mills  and spread the word. Donate to the cause to help fund our efforts.  And share the video with your friends and family via email, Facebook, Twitter and other social media to help us build awareness, and ultimately abolish, this cruel practice.